As part of its charitable activities, Lubella supports schools, kindergartens, orphanages and nursing homes. It also helps efforts to promote science and education.
For several years now, Lubella has been a member of the "Partnership for Health" ("Partnerstwo dla Zdrowia") project. "Partnership for Health" is a joint initiative between three companies (Biedronka, Danone, and Lubella) and a scientific institution (Institute of Mother and Child), which aims to tackle problems related to the unbalanced diet of Polish children and its dramatic effects on health and society.
"Partnership for Health" - Milky Start
"Partnership for Health" is a unique initiative in the Polish market. The three commercial companies and the Institute began this joint initiative in order to tackle problems related to the unbalanced diets of Polish children and the dramatic effects on health and society. The aim of the "Partnership for Health" is to explain the importance of a healthy diet, which is necessary for the healthy physical and intellectual development of children, and to counteract the effects of an unbalanced diet on Polish children. The issues of a healthy diet and physical exercise are vital for all Partners, who deal with them in various ways, depending on their type of business and competences. The Partners share their knowledge on this subject and take joint initiatives that will have better effects in society.
The launch of the "Milky Start" ("Mleczny Start") product was an idea of the "Partnership for Health" coalition, consisting of: Lubella, Danone, Biedronka and the Institute of Mother and Child. Milk Start is a tasty milk porridge, which is quick and easy to prepare. Now, it has a stronger flavour and a thicker texture. The new recipe makes the preparation of Milky Start even faster while its taste and thickness are always delectable. Just add hot water to the porridge, keep mixing, and in 3-4 minutes it is ready to eat (you can find more detailed preparation instructions on the packaging).
More information on www.mlecznystart.pl